Our Story

We pride ourselves in offering you an advanced experience.

For over 60 years, Advance has strived to deliver Winnipeg the best in product, support and service. Come experience advanced living for yourself.

Advance Electronics Grand Opening of 1300 Portage Location


A lot of things change in 67 years...

Advance's selection of quality electronics, devotion to customer service, and support of the community are not one of them.

Arnold Frieman, a holocaust survivor and pilot during the War of Independence, came to Winnipeg more than 60 years ago seeking a fresh start in life. That fresh start included the founding of Advance Electronics, the largest independently-owned retail electronics store in Western Canada, and becoming a pillar of the Winnipeg community.

Advance is Winnipeg's iconic electronics store for good reason

Arnold Frieman, President Advance Electronics

"Advance's business philosophy is quite simply,
look after the customer and everything else will fall into place."

Arnold Frieman
Founder and Past President


Our staff and customers are what makes Advance so successful

Credit not only goes to our exceptional staff but to the many Advance customers that we now call friends. It is our goal to provide every customer with an experience where they can't help but recommend us to everyone they know.

What We Do

We're more than just an electronics store...

We are Winnipeg's premiere Bell MTS Dealer, the destination for high end audio systems, a leader in home automation, security, and entertainment, and a highly diversified and leading integrator of professional electronics.